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Dominic Davison

Leadership Team

Dominic Davison

Head of Sales

Dominic Davison


Areas of responsibility within Forfusion

As Head of sales, I’m responsible for setting Forfusion's strategy for sales and taking that to market. In addition to managing the sales team, I also work directly with Forfusion clients to help them overcome their challenges through technology.

Industry experience

I’ve worked in the technology industry in a wide range of roles across numerous technologies for close to 15 years. From being a multiple-time, top performer at the largest independent technology provider in Europe, I’ve been blessed to work with some of the largest European organisations to help them become more profitable and efficient through technology and digital transformation. I’m very pleased to now be using that experience to help Forfusion customers overcome their business pains and challenges.


I’ve always had a passion for IT since being lucky enough to get my first computer with Windows 3.1 at the age of 9. After graduating from Newcastle University, I joined Sage in an entry-level position as a payroll software support technician. While I enjoyed the helping element, I wanted to combine this with a greater element of business challenges and transitioned into a business development advisor. This, in turn, led me into the world of the channel and account management, where I loved building relationships with customers and thrived in this area. Here I crafted my trade of sales and the understanding that a good deal is one that works for both the customer and the supplier as a partnership. Having gotten tired of working in slow, large, big and corporate organisations, I wanted to join a fast and responsive company where I could make a real difference, hence Forfusion!

Favourite quote

“Whether you think you can or think you can't, either way, you are right.”

- Henry Ford

Other interests

I’m quite the foodie who loves fine dining and will use any excuse to go out for a slap-up meal with my other half. I nearly became a professional at poker at the age of 20, so I still enjoy the odd game. I also have a big interest in investing in the forex and stock markets, being a big advocate of self-money management. Finally, If the suns out, then you may find me trying to make my way around a golf course or on a hike.
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